How do I Rank Higher in Local Search
How do I Rank Higher in Local Search
You are missing out on an excellent opportunity for generating income if you haven’t considered local search engine optimization for your small business. But how do I rank higher in local search? Would be the right question to ask. Ranking with local SEO is comparatively easier since the competition is relatively low. It will help you expand the business in your locality and also create your local brand recognition online. Ranking in local SEO means either you rank in snack pack or organic traffic. For your convenience I have grouped down the factors that determine local SEO ranking:
Factors that Help You Rank Higher in Local SEO:
- Link Signals
- Content and Keywords
- Citation Signals
- Social Signals
- Analyze onsite behavior
Google My business provides a layout of your profile for users. The profile has all the essential information regarding your business. Complete GMB profiles with authentic information and good reviews are more likely to rank better in local search.
Like general Search engine optimization, local SEO links are also very influential signals. Having more sites with high authority linking back to your website plays a significant role in ranking your website. I suggest this as the primary link building technique to improve local ranking. Factors to keep in mind to build strong links are:
- It is crucial to consider the authority of Inbound Links: This factor signals Google that your website is valued by others.
- It is essential to focus on the quality of links you are targeting; you can use strategies such as guest blogging to generate traffic. Go through our guide on What is Guest Blogging and how it helps in SEO to get an extensive insight into guest blogging.
- Also, focus on inbound links from relevant local domains.
- Acquire the links from a variety of sources.
Content on Page:
- Avoid keyword stuffing: Do not stuff the content on your page with keywords. Your sole focus should be covering the intent.
- Analyze Content length and quality: Conduct a competitive analysis to get an idea of the average length of content on ranking competitors page. Critically analyze their content and take advantage of the loopholes in their age content, such as adding videos and pictures or writing a more comprehensive content.
- Proper use of meta description: Use meta description wisely, provide your users with essential and relevant information regarding your business.
- Relevance is essential: Make sure the content and title of your Google My Business Page is relevant to the users in the locality.
- NAP footer is a must: Use a NAP footer (Name, Address, Phone number) on every page. This NAP footer should match the Google My Business profile. The structured data should then be uploaded into the schema so that Google can read it.
- Local relevance: Do not ignore the local relevance regarding the content. Add links that are specific to your region. Use Google Maps.
- Your primary keyword should be included in the page title.
Citation signals pertain to verifying (from other sources online) the information you have provided for your company. Your business can get citations from reviews on websites, other business, and social media such as Pinterest, Twitter or Instagram. For example; if your rental car service shows on Trip advisor, the crawlers from Google web will find your NAP (the site data) and give you a boost on Trip Advisor. The more your website details show up online; the more will its credibility increase resulting in a better local SEO.
- Consistency is the key: The citation data on all websites should appear consistent. If it fails to be consistent and is found to be different then this will backfire and google will decrease your websites’ local ranking.
- Target websites with authority: Authoritative sites will always be of great benefit be it link building or citation. Websites such as web directories and newspapers hold high authority.
- Getting citations from relevant geographical area domains also play a role in local SEO.
Naturally, having online reviews for your business send a favorable signal for local SEO. Instead of the organic search, these reviews have more impact on Snack Pack. Request productive yet honest reviews from your users to improve this. Having users write reviews in the snack pack will first establish and then increase your companies credibility. You will attain exposure and drive traffic from reviews on third-party review websites.
Analyze on-site Behavior:
Essential On-page behavior signals to keep a check on are:
- Bounce Rate refers to how often people access your page and how long people spend time on our page. A higher bounce rate will lower your ranking.
- Search engine deems a page to be more trustworthy if people are traveling towards your business right after they have searched for it.
- Add value to the page; use quality content, engaging, relevant pictures add videos to increase the time on page.
- Click-through rate refers to how frequently users click on your website in search instead of your competitor’s website.
Businesses need to stay up to date with the constantly evolving search engine algorithms. Cookies, browsing history, and location has an impact on the search results. In local SEO, personalization is an important factor.
Since people rely more on mobiles these days hence make sure your website is optimized for mobile as well. If the website is not mobile-friendly and shows poor performance on mobile then the website will be downgraded by the search engine, redirecting the users to a better performing website.
Social Media Signals:
Although these signals do not have a direct impact on the local ranking of your website, yet they do impact the SEO by improved online visibility, building brand recognition and improving authority. Content is shared a lot through social media; this, in turn, might get your website links and these backlinks have a significant impact on website ranking. So to gain benefit from these social media signals create content that is more likely to be shared and worth linking. Target the local following in social media. Focus on quality not the number of followers, 100 followers that are more likely to circulate the content are way better than 1k followers that are of no use.
Checklist for Google My Business:
Last but not least, I’ve compiled a check-list for your GMB for Local SEO:
- Varify the listings.
- Select a business category.
- Use relevant keywords (only a few) in your GMB title.
- Provide a website link that is functional.
- Update working hours.
- Add Address and a map marker.
- Upload photos.
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